‘Podcast is Dead…this is a silly heading as we all know it is not’
Laurent F showed some video shows in France which don’t work as a podcast. One area of growth is taking video which can be understood without the sound – this is such a success that all stations in Radio France can do this.
Is podcast really dead? Not really, monthly downloads for Radio France are very healthy. In 2014-2015 they worked really hard on the ways to find podcasts, Radio Frances curve in downloads increased faster than the increase of smartphones due to the work they are doing.
Long live podcasts – you need to care about metrics, editing, native, adverts, apps and marketing. This is all a lot of work for example building videos having partnerships etc. There are a lot of podcasts out there and so you need to make sure you stand out – video editing, audio indexing, communities and live content for podcast.